Commercial vs Editorial

Commercial vs Editorial

We are primarily a Commercial modelling agency as opposed to an editorial agency, but what does that actually mean?

Editorial usually refers to big name models, Natasha Poly, Gisele Bundchen, Gigi Hadid etc. It refers to tall, slim, unique faces and within an editorial agency they are the wealth, which they find clients for. They shoot big ad campaigns, walk in fashion shows around the world and are the bigger names in fashion.
Lucky Blue Smith found fame through Instagram and is now one of the biggest editorial male models this season.
We operate mainly within the commercial category.
Across our 14 divisions we book a variety of work, including Print advertisements, TV shopping channels, hair & make up shoots, Fit models, fitness promos, trade shows and much more.
Our beautiful Simone Powderly

Where editorial models focus on becoming a brand and a recognised name, commercial models will work a multitude of clients and build a strong client-model relationship, which ensures the clients keep using them over and over again. In this way commercial modelling is more lucrative than editorial. You can be any height and size, all we want is a strong presence in front of the camera and a beautiful smile; sometimes we even focus on hairy arms for certain bookings!
Jordan Wright
If you think you're right for our agency
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